Brazilian top model Gisele Bundchen presents underwear Sao Paulo, Brazil, on May 12, 2011, during the launching of her own underwear brand, Gisele Bundchen Intimate.
Photograph by: Thiago Teixeira, AFP Photo
Underwear in Brazil will come with health messages about the importance of screening for breast, prostate and cervical cancer under a bill just finalized following 12 years of political debate.
The country's Congress has passed proposals that demand clothing manufacturers include such advice in the packaging of bras, underpants and knickers.
The bill also requires that adult women's underwear should come with advice about the importance of using condoms.
Legislators rejected the idea that the messages should be displayed on clothing labels, deciding that they were too small and that companies could include them on packaging instead.
The plans were first put forward in 1999 by former congressman Barbosa Neto but are only now finally due to go before President Dilma Rousseff for final approval.
Any manufacturers that flout the new rules may be punished with fines, bans on advertising or even suspension of sales.
Women who buy bras will find information advising them to examine their breasts regularly for any changes along with information about screening. Women's underwear will come with a warning about the importance of cervical cancer screening while a similar message about the need for prostate cancer screening in older males will be included with men's underwear.
The country's Congress has passed proposals that demand clothing manufacturers include such advice in the packaging of bras, underpants and knickers.
The bill also requires that adult women's underwear should come with advice about the importance of using condoms.
Legislators rejected the idea that the messages should be displayed on clothing labels, deciding that they were too small and that companies could include them on packaging instead.
The plans were first put forward in 1999 by former congressman Barbosa Neto but are only now finally due to go before President Dilma Rousseff for final approval.
Any manufacturers that flout the new rules may be punished with fines, bans on advertising or even suspension of sales.
Women who buy bras will find information advising them to examine their breasts regularly for any changes along with information about screening. Women's underwear will come with a warning about the importance of cervical cancer screening while a similar message about the need for prostate cancer screening in older males will be included with men's underwear.
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